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Insight Leaders Summit - Global Online Event

Integrating Brand Technology with the Emotionality of Customers

A talk by Dr Simon Moore (BSc, PhD, CPsychol)
Chartered Business and Consumer Psychologist & Managing Partner, InnovationBubble

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About this talk

In this session we will consider how interfacing and automation needs to consider the engagement of the faulty human (customer) brain. We will explore how automation and brand AI interfacing needs to include the understanding of how consumers brains do and do not work in terms of brand engagement and relationships. That the human brain is not computational or fact driven. We will demonstrate what things brands need to consider in terms of development successful and engagement customer communications.

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