Insight Leaders Summit - Global Online Event

Dynamic and Agile Research Methodologies for Fast-paced Companies

A talk by Ritu Bhushan
Head of Research & Insight, King

24 March 2021, 01:15 PM

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About this talk

King is very data-centric, global and agile, which is great but in adapting to pivoting business objectives to adapt to a rapidly changing market landscape, research and insights also need to follow suit.

In other words, the brand (in this case, the Candy Crush’s) story is ever evolving even as we are telling the story with data to shape the story itself. This has presented me with the challenge of making research even more agile, proactive, contextual and actionable. I would like to share how we are adopting new research methodologies leveraging crowd-sourced data (VoxPops, PlaytestCloud, panels etc) more and more for quicker turn-around in addition to traditional qual and quant.

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