A talk by Paul Griffiths and Rupesh Patel
Client Advocates and
Insight Bumble
Topics covered by this talk
About this talk
What can insight teams do to increase their commercial relevance in an organisation and more effectively win the battle for scarce marketing budgets? How can insight agencies help and support their clients, so that they gain access to key commercial stakeholders and CMO's?
Paul (Client Advocates) and Rupesh (Insight Bumble and Samsung) discuss how clients and agencies can work together more effectively so that everyone wins. They outline their new industry initiative, Project Stopcock, and how they hope to help the insight industry retain and grow its influence and relevance.
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