Technology is driving business transformation. A similar trend manifests itself in the world of Consumer & Market Intelligence, where new technological developments are promising to get to insights better, faster and cheaper. But are we blinded by technology? For years, the industry has been in this ’twilight zone’ between traditional and state-of-the-art research, where many of us stood with one leg in the ‘new’, while keeping the other in the ‘old’. Yet, 2020 will be a pivotal year – especially for research and insights.