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Insight Leaders Summit - Global Online Event

Beyond Search: The Journey to Measuring and Predicting Consumer Behavior

A talk by Hamish Morgan
VPE, Data Science, Brandwatch

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About this talk

Traditional social media search is a powerful tool in the right hands but can be complex and time-consuming to get right. Done well, organizations can discover and leverage robust consumer and market insights in decision making across the business – for growth strategies, product development, marketing, crisis management, and more.

In this session, you’ll discover how Brandwatch, the world-leading digital consumer intelligence company, has applied the latest machine learning technology to make the search quick and easy.

This cutting-edge feature is just the start of a major shift in how Brandwatch is approaching its products to help organizations turn data into action.

Hamish Morgan, VPE Data Science, will describe how the AI behind Brandwatch Search works and explain why that same technology will power the next generation of digital consumer intelligence tools, going beyond search and towards fully automated insights business leaders can rely on.

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Hamish Morgan

Hamish is VPE Data Science at world-leading digital consumer intelligence company Brandwatch. His broad experience in engineering, research, and business management supports his passion for aligning the various product stakeholders. His personal mission is to build powerful yet accessible tools for the robust analysis of social data.

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