Insight Leaders Summit - Global Online Event

3 Steps to Hack Consumer Preference, Choices, Decisions

A talk by Nathan Axford
Co-Founder, Beyond Reason

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About this talk

The future of businesses big and small depends on their capacity to influence the purchase decision, their success depends on the ability to make consumers choose them instead of choosing a competitor.

Consequently, influencing the purchase decision is the ‘life or death’ moment of the commercial arena. The remarkable thing is that your average marketeer has little or no knowledge about how the human brain processes decisions & which criteria influence those decisions.

Based on neuroscience, psychology, and behavioral economics, together with senior scientists from leading universities, Beyond Reason has developed a 3 step model to hack the decision process.

Some of the world’s global superstar brands: Ikea, L’Oréal, Decathlon, Pepsico, Nestlé, Sandoz, Gohe, Tui, Volkswagen,… rely on it to understand and influence the consumer’s preferences and purchase decisions. Their marketing initiatives instantly become more meaningful, more influential, and drive more ROI.

In this session, we’ll explain this 3 step model & share eye-opening case studies. This is next-generation marketing, don't miss out.

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Nathan Axford

Nathan Axford is co-founder of Beyond Reason, Europe’s fastest-growing neuro-marketing & decision science consultancy.

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