Ritu currently heads Research and Insights at King, the makers of Candy Crush! A seasoned digital marketer with 10+ years of experience, Ritu is on a mission to find actionable insights to drive product development and marketing strategy through customer-centricity. She has an MBA in Marketing with a specialization in Marketing Research Methods and Advanced Statistics. She has worked in Boston and New York and currently lives in London with her husband and her daughter. She has a passion for public speaking, and in her spare time, she enjoys cooking healthy-ish comfort foods, Peloton-ing and supports children’s educational causes, Children’s International and Team Up.